Luxury brand management
The "luxury brand management'' short course at the Lisbon Fashion School is a unique opportunity for professionals who want to deepen their knowledge of the luxury sector. With a workload of 24 hours, the course offers a comprehensive and practical overview of luxury brand management, covering topics such as strategy and operations in the luxury market, emerging markets, among others.
Level 1 | 24 hours
Taught by renowned professionals with extensive experience in the sector, the course provides participants with an immersion in the world of luxury brands, enabling them to understand the challenges and opportunities of this exclusive market. In addition, students will have the opportunity to develop essential skills and competencies to operate successfully in this demanding and competitive segment.
History of luxury – 4 hours
Theory and culture of the luxury consumer – 4 hours
Emerging markets and internationalization – 4 hours
Strategy and operations in the luxury market – 4 hours
Product and service design in luxury – 4 hours
Creativity and innovation in luxury – 4 hours
Duration: 6 sessions
Price: 425€ (course + registration and insurance)
Next edition: May and June
Schedule: Mondays and Wednesdays from 6:30 p.m. to 9:00 p.m.
Trainers:
Rita Salgueiro
Alexandra Henriques
